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Our Story
At UPG Media, we believe that every organization holds untapped potential within its content, data, and expertise.
Our mission is to help associations, publishers, and knowledge-based organizations unlock that potential through thoughtful strategy, innovative execution, and human-centered partnership.
We combine creativity, data-driven insight, and real-world experience to build sustainable growth strategies that make sense not just on paper, but in practice.
Meet the Founder
Greg Urquhart is a media executive with more than 20 years of experience building and scaling mission-driven media and education businesses.
Before founding UPG Media in 2015, Greg held senior-level sales, marketing, editorial, and business development roles with leading organizations, including the journals Nature, Science, and Alexander Street Press.
His deep understanding of both content creation and business development allows UPG Media to bridge the gap between great ideas and measurable outcomes.
