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Proof That Strategy and Execution Deliver Results

Mental Health Academy (MHA)

Overview:

MHA, Australia’s leading Continuing Education provider for mental health professionals, partnered with UPG Media to expand into North America.
Our Approach:

  • Researched U.S. and Canadian licensing requirements
  • Developed tailored content and pricing strategies
  • Built partnerships with major mental health associations  

Results:

Established a strong North American presence with sustainable growth and ongoing paid subscriptions. 

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The Neurosurgical Atlas

Project: 

New Product Viability Study

Overview:

The Neurosurgical Atlas needed a clear business case for launching its new social network, Atlas Link.
Our Approach:

  • Conducted in-depth market and competitor analysis
  • Designed a business model and pricing strategy
  • Delivered cost and revenue forecasts with an adaptive model  

Results:

Provided a solid, data-backed foundation for launch decisions and future growth. 

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Response Marketing Group (RMG)

Project: 

Data Management System Development  


Overview:

RMG needed a scalable way to process and visualize large data sets without excessive vendor costs.


Our Approach:

  • Analyzed current data systems and workflow 
  • Built a low-cost, cloud-based analysis tool
  • Tested and refined the system with real user feedback 

 

Results:

Created a flexible, affordable platform now used by clients nationwide. 

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Continuing Education Provider Partners with UPG for US Market Entry and Development

WHO

Mental Health Academy, Australia (MHAA),  Australia's leading provider of Continuing Education courses for Counselors, Social Workers, Psychologists, and other behavioral health specialists.  Through subscriptions to MHA's library of specialty content, professionals gain the CE credits needed to meet licensure requirements and keep up with the latest theories and practices in their field. 


Opportunity

The US and Canada had many times more licensed behavioral health professionals than Australia, but MHAA had very little knowledge or presence in these markets. MHAA partnered with us to provide both strategy and implementation in these markets.


Strategy

•Develop an ideal content mix of new and existing content that would appeal to the North American market 

•Identify key US and Canadian regulatory boards and licensure requirements 

•Create financial forecasts, Minimum Viable Product specs, and pricing strategies


Implementation

•Form a US corporation to ensure compliance with North American industry and government regulations

•Create high-quality video training content at a minimal cost and develop a sustainable content pipeline

•Secure partnerships with major state, provincial, and national mental health associations

•Establish and maintain the MHA brand in North America, and develop a prospect database through special events, partnerships, social media, and other avenues

•Manage marketing campaigns and generate paid subscriptions/renewals.

NBCC Foundation

Project: Virtual Event Development & Management

 Overview:
NBCCF needed a way to raise funds and support counselors serving underserved communities.


Our Approach:

  • Designed and managed the “Bridging the Gap Virtual Summit”
  • Coordinated speakers, hosted sessions, and handled all registrations
  • Delivered CE certificates and post-event analytics
     

Results:
Since 2017, the event has raised over $1 million and continues to drive awareness and training worldwide.

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